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"This is a true power paddle."
ALLDRIVENODROP
"The feel is spot on. I don’t think anybody could complain about the feel of this paddle."
John Kew
"I’ve played some of my best pickleball with this. Pickleball vision’s AI told me I was playing in the 5.3 range with this paddle and smoking it with this"
ALLDRIVENODROP
"Love it. Done."
Eddie, KewCast
"They knocked it out of the park with this"
John Kew
"Really plush, very pillowy feeling off the face for nice controllability"
STS Pickleball

PATENT-PENDING DESIGN

LEADING IN INNOVATION

BLOW MOLDED CARBON FIBER FRAME

Double-Thermoformed for maximum durability. This unique feature takes inspiration from squash & padel.

Dual Foam Core

Provides a really nice sweet spot feel with incredible spin and shot-shaping potential.

ElasTECH Enhanced Core

Patent-Pending construction for a high pop, high power paddle that will transform your game.

Over 120 Prototypes

Over eight months of rigorous development finally led us to the perfect paddle.

FROM THE FRIDAY TEAM

WE BUILT THIS FOR YOU

THE RESPONSE HAS BLOWN US AWAY

We poured everything into Project Aura. More R&D, more testing, more iteration than any paddle we've built. It wasn’t until we got the paddles into customers hands and heard their feedback that we KNEW we had something special. We don’t take any of this for granted and genuinely could not do this without you. Thank you!

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WE CAN'T WAIT TO GET THESE IN YOUR HANDS

We've tested over 120 paddles over the last eight months and now we're finally here. Getting Project Aura out into the world and onto more courts is a dream come true. We’ve done all the work, now is the fun part.

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WE'RE REALLY PROUD OF THIS ONE

The Friday community has always been a driving force behind our growth. Your loyalty and passion have been instrumental in shaping our success, and we believe that the Aura Pro truly reflects your energy. Your unwavering support means the world to us, and we truly appreciate your belief in what we’re building.

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HOW THE AURA PRO ACTUALLY PLAYS

The Aura Pro is a weapon: more pop, more noise, more power on demand, with a massive sweet spot and serious spin.

Built on our Gen 4 ElasTECH Full-Foam core.
Feels unmistakably Friday.