Our Story
The story of Friday is one of serendipity.
Two groups of friends coincidentally started their own version of Friday Pickleball at the same time, completely unaware of each other. One was a paddle company out of Brooklyn, the other a content page out of Kansas City.
We took a leap of faith on each other and we've never looked back.
Here's our story.
The stoop in Brooklyn where the first Friday Paddles were designed
PREMIUM GEAR, AFFORDABLE PRICES
BROOKLYN, NY
Matt and André first started playing pickleball in late 2022. When they went to upgrade from their starter paddles, they were shocked to learn that a good paddle was north of $200.
They started Friday Pickleball (the paddle company) in 2023 to see if they could deliver a pro-grade paddle at a fraction of the price.
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The first videos Jake, Scott, and Isaac ever made
BETTER PICKLEBALL CONTENT
KANSAS CITY, KS
Jake, Scott, and Isaac were just 3 friends who were really into pickleball. They loved how pickleball was fun, lighthearted, addictive, and competitive all at the same time.
Jake was a stand-up comedian and convinced the other guys to start making funny pickleball videos with him. They started an Instagram page and quickly started growing a following as The Friday Guys.
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The Instagram DM Matt sent to the Friday Guys
A FATEFUL INSTAGRAM DM
THE INTERNET
Matt found the Guys' Instagram page one day and had to shoot them a DM. "We love what you're doing, but I do have to let you know that we have an active trademark on the name Friday Pickleball. Maybe we could work together?"
The Friday Guys were on the verge of signing a brand deal with one of the biggest brands in pickleball on the day they got the DM from Matt.
They agreed to get on the phone with him but figured there was no way this unheard of brand would be able to compete with the biggest brand in the sport. Worst case, they'd just change the name of their account and move forward.
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One Friday Pickleball to rule them all
DAVID VS. GOLIATH
KANSAS CITY, KS
After hearing Matt's pitch on the vision for Friday Pickleball, the Guys were nearly convinced. They loved the mission and loved the idea of building something from the ground up. Once they played with Friday Paddles, they were hooked. The two teams joined forces and have never looked back.
OUR VALUES
High-Quality, Fairly Priced
We believe in delivering great products at accessible prices.
It's Just Pickleball
Pickleball is meant to be fun. We don't take ourselves too seriously.
Put the Customer First
Our customers got us here. We'll always do right by them.
Compete When it Counts
We know how good it feels to be on the podium. Get there with integrity.

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