PROJECT AURA HAS LANDED.

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"This is a true power paddle."
ALLDRIVENODROP
"The feel is spot on. I don’t think anybody could complain about the feel of this paddle."
John Kew
"I’ve played some of my best pickleball with this. Pickleball vision’s AI told me I was playing in the 5.3 range with this paddle and smoking it with this"
ALLDRIVENODROP
"Love it. Done."
Eddie, KewCast
"They knocked it out of the park with this"
John Kew
"Really plush, very pillowy feeling off the face for nice controllability"
STS Pickleball

PATENT-PENDING DESIGN

LEADING IN INNOVATION

BLOW MOLDED CARBON FIBER FRAME

Double-Thermoformed for maximum durability. This unique feature takes inspiration from squash & padel.

Dual Foam Core

Provides a really nice sweet spot feel with incredible spin and shot-shaping potential.

Rubber Enhanced Core

Patent-Pending rubber construction for a high pop, high power paddle that will transform your game.

Over 120 Prototypes

Over eight months of rigorous development finally led us to the perfect paddle.

PERFORMANCE PROFILE

AURA vs. AURA PRO

All-Court Control vs Top-End Power

"The Aura felt natural from the first hit. Absolute control, great feel, enough power on serves, drives, and flicks from the net. I would classify it as high-end all-court. The Aura Pro feels very much like a Boomstik. A little stiffer and hollower, definitely more power. After you get used to it, the Aura Pro is a high-end power paddle that gives you effortless power."

Kitchen Mastery vs Drive Game

"The Aura excels at the kitchen line. I was able to manipulate the ball very well, even making spinning riskier shots with a great deal of confidence. The Aura Pro drives are a thing of beauty! So dippy! The dwell gives you confidence to tear into the ball and still keep it in."

Feel & Dwell vs Pop & Explosiveness

"The Aura has noticeably more feel and dwell time. I feel more connected to the ball, especially in softer hands exchanges and resets. The Aura Pro has a more poppy, explosive response. It reminds me of the Selkirk Boomstick-style paddles. Great pop, but the Aura stands out for forgiveness and control."

Shot Shaping vs Effortless Power

"The Aura is more of an all-court control paddle. When you're full-swing driving, you get a lot more drop and shape on your shot. The Aura Pro on the other hand has extremely high power. I never felt like I was swinging out of my shoes to generate power. It was the perfect amount of my own body swing and paddle power."

Spin & Connection vs Serve & Drive Depth

"The Aura had amazing spin, touch, and feel. I really felt connected to my shots. This is an amazing paddle for people who don't need extra power from their paddle. The Pro instantly improved my serves and drives depth and pace, while shaping the shot to keep in the court with ease."

The 4.5–5.0 Verdict

"The Aura had great control. Grit was amazing, spin was great, control was phenomenal. Now the Aura Pro: not only do you get the feel of the Aura, but the power I was getting on drives was crazy. I've only used the Aura Pro going forward and can't wait to buy another one."

FROM THE FRIDAY TEAM

WE BUILT THIS FOR YOU

THE RESPONSE HAS BLOWN US AWAY

We poured everything into Project Aura. More R&D, more testing, more iteration than any paddle we've built. It wasn’t until we got the paddles into customers hands and heard their feedback that we KNEW we had something special. We don’t take any of this for granted and genuinely could not do this without you. Thank you!

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WE CAN'T WAIT TO GET THESE IN YOUR HANDS

We've tested over 120 paddles over the last eight months and now we're finally here. Getting Project Aura out into the world and onto more courts is a dream come true. We’ve done all the work, now is the fun part.

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WE'RE REALLY PROUD OF THIS ONE

The Friday community has always been a driving force behind our growth. Your loyalty and passion have been instrumental in shaping our success, and we believe that the Aura line truly reflects your energy. Your unwavering support means the world to us, and we truly appreciate your belief in what we’re building.

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HOW THESE PADDLES ACTUALLY PLAY

The Aura is a paddle for players who love to feel the ball and enjoy a massive sweet spot and serious spin. Great for all-around players who want consistency, forgiveness, and touch.

The Aura Pro is a weapon: more pop, more noise, more power on demand.
Both run on Gen 4 ElasTECH Full-Foam cores.
Both feel unmistakably Friday.
Choose your warrior.